SEO Services
Search Engine Optimisation Strategies
- Establish overall SEO strategies for clients’ sites
- Define SEO requirements and recommend & implement site wide enhancements for search engines as well as for human users
- Execute linking strategy and acquire quality backlinks from trusted sites to boost link popularity
- Increase organic search traffic through improved keyword rankings and click-through rate
SEO & Products
- Research and generate keywords at product level
- Conduct thorough website audit and implement quick SEO fixes to existing products, followed by long term SEO strategies
- Recommend best SEO best practices for new product launch
SEO & Content
- Suggested themes to accommodate required keywords
- Optimise existing webpages through proper keyword targeting
- Brief copywriters to create new keyword rich content
SEO & Marketing
- Use PPC data to optimize SEO campaigns e.g. improve snippets in search engine results pages (SERPs)
- Provide insights into search trend and suggest possible SEO initiatives to accommodate such findings
- Spot affiliate marketing opportunities through competitor backlink analysis
- Identify other online marketing opportunities by comparing clients' SEO performance with the general market trend and user behaviour analysis
SEO & Competitors
- Perform competitive analysis including competitors’ chosen keywords, rankings, quality and quantity of backlinks, content, products and possibly online marketing activities
- Seek inbound linking opportunities from competitors’ linking partners
- Benchmark competitors’ KPIs and report on regular basis
SEO Reporting
- Monitor and report overall SEO progress: rankings, indexed webpages, inbound links
- Analyse data from web analytics tool on SEO activities, usually including traffic, referring keywords, search engine spread, brand / non brand phrases ratio, conversion rate of referring keywords and visitor analysis
From technical perspective, I provide:
- In-depth keyword research
- Competitor analysis and gap analysis
- Modify HTML source code and optimise Title, Meta tags and H1 (and H2, H3 etc) tags, ALT tags, link titles and copy
- Internal linking strategy and proper use of nofollow attribute
- Manage outbound links
- Refine website structure and URLs
- Optimise/create robots.txt file
- Create and monitor webmater accounts with Google, Yahoo and MSN
- Constructing and update XML sitemaps
- Evaluate and require quality links
- Submit clients’ website to web directories
- Create/maintain RSS feed
- Submit press releases to high quality online PR websites